Privacy Policy

Last Updated: September 3, 2026

Napa Event Concessionaire LLC (“Uptown Theatre Napa”, “Uptown”, “we”, “us”, or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit the Uptown Theatre Napa website (the “Website”), subscribe to our email communications, or otherwise interact with us online.

By using the Website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Name
  • Email address
  • Other information you choose to provide when communicating with us

We do not currently collect payment or credit card information directly through the Uptown Theatre Napa Website https://www.uptowntheatrenapa.com

Information Collected Automatically

When you visit our Website, certain information may be collected automatically through cookies, analytics tools, pixels, and similar technologies. This information may include:

  • Internet Protocol (IP) address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed and links clicked
  • Date and time of visits
  • Referring website
  • Approximate location derived from an IP address
  • Advertising or device identifiers
  • Information about how you interact with our Website

We use this information to operate and improve our Website, understand how visitors use it, measure marketing performance, maintain security, and improve our communications and advertising.

Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to provide functionality, understand Website traffic and usage, and support our marketing efforts.

We currently use services that may include:

Google Analytics

We use Google Analytics to help us understand how visitors use our Website. Google may collect information about your browser, device, IP address, and interactions with the Website in accordance with Google’s privacy practices.

Meta Pixel

We use the Meta Pixel and related technologies to measure the effectiveness of advertising, understand Website activity, and help us reach audiences who may be interested in Uptown Theatre Napa events.

Depending on how these technologies are configured and applicable law, certain advertising-related disclosures may constitute “sharing” of personal information for cross-context behavioral advertising.

You may be able to control certain cookies and tracking technologies through the cookie/privacy controls provided on our Website or through your browser settings. Disabling certain cookies may affect Website functionality.

Email Communications

If you choose to join our email list, we use Mailchimp to manage and deliver our email communications.

Information provided when subscribing may be processed by Mailchimp in accordance with its own privacy practices.

You may unsubscribe from Uptown Theatre Napa marketing emails at any time by clicking the Unsubscribe link included at the bottom of our marketing emails.

We do not currently use SMS/text messaging for marketing purposes.

Ticket Purchases and Third-Party Ticketing

Tickets for Uptown Theatre Napa events are generally sold through Ticketmaster unless otherwise noted.

When you click a ticket-purchase link, you may be directed to Ticketmaster or another third-party ticketing provider. Information you provide on that provider’s website—including payment information—is collected and processed by that provider according to its own terms and privacy policies.

Uptown Theatre Napa does not collect or process your payment card information through this Website.

We encourage you to review the privacy policies of any third-party ticketing provider before submitting personal or payment information.

How We Use Personal Information

We may use the information we collect to:

  • Operate, maintain, and improve our Website
  • Send email communications that you have requested or subscribed to
  • Promote Uptown Theatre Napa events, performances, and related offerings
  • Understand Website traffic and visitor behavior
  • Measure the effectiveness of advertising and marketing campaigns
  • Respond to questions or communications
  • Detect and prevent fraud, abuse, or security issues
  • Comply with applicable legal requirements
  • Protect the rights, property, and safety of Uptown Theatre Napa, our patrons, and others

How We Disclose Information

We may disclose personal information to service providers and vendors that perform services on our behalf, including providers of:

  • Website hosting and technology
  • Website analytics
  • Email marketing
  • Advertising and marketing technology
  • Security and fraud prevention
  • Professional and business services

These providers may process information as necessary to provide their services to us.

We may also disclose information when required by law, subpoena, court order, or governmental request, or when reasonably necessary to protect our rights, property, patrons, employees, or others.

We may also disclose information as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Sale or Sharing of Personal Information

Uptown Theatre Napa does not sell personal information for money.

Certain advertising and analytics technologies used on our Website, including the Meta Pixel, may involve disclosures of identifiers or Website activity that may be considered “sharing” of personal information for cross-context behavioral advertising under California law.

Where required by applicable law, visitors will be provided with a method to opt out of such sale or sharing.

Your Privacy Choices

You may:

  • Unsubscribe from marketing emails using the link provided in our emails.
  • Adjust your browser settings to limit or block certain cookies.
  • Use available Website privacy or cookie controls to manage certain tracking technologies.
  • Contact us regarding questions or requests concerning your personal information.

Where required by California law, we also honor legally recognized opt-out preference signals, such as Global Privacy Control (GPC), for requests to opt out of the sale or sharing of personal information.

California Privacy Rights

Depending on applicable law and your relationship with Uptown Theatre Napa, California residents may have certain rights regarding their personal information, including the right to:

  • Know the categories and specific pieces of personal information collected about them
  • Know the sources from which personal information is collected
  • Know the purposes for collecting, using, selling, or sharing personal information
  • Know the categories of third parties to whom personal information is disclosed
  • Request deletion of personal information, subject to applicable exceptions
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of personal information
  • Limit certain uses and disclosures of sensitive personal information where applicable
  • Exercise applicable privacy rights without unlawful discrimination

If these rights apply to your information and you would like to submit a privacy request, please contact:

Napa Event Concessionaire LLC / Uptown Theatre Napa

Email: [email protected]

Additional methods for submitting privacy requests will be provided where required by applicable law.

We may need to verify your identity before completing certain requests. An authorized agent may also submit a request on your behalf as permitted by California law.

Do Not Track and Global Privacy Control

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is not a universally accepted standard for responding to traditional DNT signals, our Website may not respond to all DNT signals.

Where required by applicable law, however, we recognize qualifying opt-out preference signals such as Global Privacy Control (GPC) as requests to opt out of the sale or sharing of personal information.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide our services and communications, comply with legal and accounting obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage system is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Website is intended for a general audience and is not directed to children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through the Website. If we become aware that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Links to Other Websites

Our Website may contain links to websites and services operated by third parties, including ticketing providers, artists, social media platforms, and other organizations.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to review the privacy policy of any third-party website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.

When we make changes, we will update the Last Updated date at the top of this page. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Napa Event Concessionaire LLC
Uptown Theatre Napa
1350 Third Street
Napa, CA 94559
Email: [email protected]